Cli­ent at Text&Aktion from 2017 till 2018
Scope of work: Full Ser­vice PR in Ger­ma­ny, Aus­tria and Switz­er­land with focus on trade and busi­ness press

The visi­on of a stu­dent who wan­ted to get to know the metro­po­li­ses of Euro­pe and stay­ing in accom­mo­da­ti­ons with good value for money has been the cor­ner­stone for the inno­va­ti­ve and ico­nic con­cept of A&O HOTELS and HOSTELS. Sin­ce its foun­da­ti­on in 2000 the com­pa­ny clim­bed at the top of the hos­tel indus­try and has a port­fo­lio of 33 pro­per­ties in 21 dif­fe­rent Euro­pean cities in Ger­ma­ny, Aus­tria, Den­mark, the Czech Repu­blic, Ita­ly and the Netherlands.

Cha­rac­te­ristic for A&O is the incom­pa­ra­ble com­bi­na­ti­on of reason­ab­ly pri­ced rates and cen­tral­ly loca­ted hotels. Not only the young audi­ence is awa­re of tho­se bene­fits, as well sin­gle tra­ve­lers, fami­lies and groups are now dis­co­ve­ring the num­e­rous advan­ta­ges A&O HOTELS and HOSTELS has to offer with sin­gle, dou­ble, fami­ly and multi-bed rooms. At A&O ever­y­bo­dy can be as he is. The cre­do of the com­pa­ny is easy: Every guest recei­ves pre­cis­e­ly what he boo­ked – not­hing more or less.

Europe’s big­gest pri­va­te­ly mana­ged hos­tel chain A&O is based in the heart of Ber­lin. To crea­te more tra­vel desti­na­ti­ons for their quests, A&O HOTELS and HOSTELS is expan­ding with two pro­per­ties every year. Rea­li­zing this ambi­tious goal the hos­tel chain ope­ned in May 2017 a new A&O in Copen­ha­gen (Den­mark), in July a new A&O in Venice (Ita­ly) and is pre­pa­ring for the upco­ming ope­ning in Bre­men (Ger­ma­ny).