Client at Text&Aktion since 2018
Scope of work: Full Service PR in Germany, Austria and Switzerland
The Guinness Storehouse is the home of Guinness located in the heart of St James’s Gate. Visitors experience a multi-sensory journey through the brands heritage, its iconic advertising as well a tasting journey like no other. Visitors discover what goes into the making of each and every pint, and learn about the incredible brand history stretching over 250 years. Ireland’s number one attraction unfolds its tale across seven floors shaped around a giant pint, which, if filled would contain 14.3 million pints of Guinness. The highlight for many visitors is the Gravity Bar, symbolically the ‘Head of the Pint”, where visitors can enjoy unparalleled panoramic views of Dublin city –with a complimentary pint in hand.