The Leading Hotels of the World

Cli­ent at Text&Aktion from 2006 till 2020
Scope of work: Full Ser­vice PR in Ger­many, Aus­tria and Switzerland

The Lea­ding Hotels of the World, Ltd. is the lar­gest luxu­ry hos­pi­ta­li­ty orga­niza­ti­on in the world, repre­sen­ting over 430 of the finest hotels, resorts and spas in over 80 count­ries. Its mis­si­on is to cura­te and cham­pi­on an exclu­si­ve coll­ec­tion of inde­pen­dent pro­per­ties, inclu­ding grand palaces and inti­ma­te city hidea­ways, luxu­ry tent encla­ves and expan­si­ve self-contained resorts. Estab­lished in 1928 by seve­ral influ­en­ti­al and forward-thinking Euro­pean hote­liers, it star­ted with 38 initi­al mem­bers. Its loy­al cus­to­mers demand levels of qua­li­ty they have come to expect of the brand, while see­king authen­tic and enri­ching tra­vel expe­ri­en­ces. Lea­ding Hotel mem­bers are utter­ly uni­que and bold­ly inde­pen­dent. To be con­side­red for inclu­si­on, a hotel must adhe­re to strict qua­li­ty stan­dards and mas­ter the art of extra­or­di­na­ry hospitality.