VILA VITA PARC
Client at Text&Aktion from 2018 till 2021
Scope of work: Full Service PR in Germany, Austria and Switzerland
Vila Vita Parc is one of the most splendid resorts in Portugal and a member of The Leading Hotels of the World. Due to his personal love of Portugal’s south, German entrepreneur Reinfried Pohl developed the business idea to build a beach resort in the Algarve – and the success story is now being continued by a second generation. With 170 rooms, suites and villas, 10 extraordinary restaurants – including “Ocean” with its two Michelin stars – and a 22 acre park with direct access to a picturesque bay, Vila Vita Parc is today the flagship of Vila Vita Touristik GmbH. The group runs four more hotels in Germany and Austria, and since 1997, it owns and operates the organic farm and winery “Herdade dos Grous” (manor of the cranes) in the Portuguese region of Alentejo. It provides Vila Vita Parc with a range of sustainably produced food and award-winning wines, and also offers 24 guest rooms and well-equipped conference facilities. The newest addition to the portfolio of Vila Vita Touristik GmbH is Vila Vita Collection with four stunning design villas for up to 16 guests in the dreamy fishermen’s village of Salema. Location, view and style make for unparalleled holiday memories.